Our Story

Let the past inspire the present

Zonouo is a trendsetting american company founded in 2014 with the goal of sharing our heritage and our modern-day lifestyle with the rest of the world. Building a bridge between the past and the present, we are dedicated to making and selling the highest quality Vintage reproductions on the market, ranging from simple pendants to unique high end products not found elsewhere. In addition to historical items, we also offer contemporary products that have been inspired by and interpreted from Retro Age culture.

Our community with people interested in or inspired by the military style is one of the largest in the World, with Facebook alone gathering more than a million members into our shield wall. 

THE INFORMATION WE SHARE

Zonouo is not a platform for politics or propaganda. Zonouo focuses on sharing information related to the Vintage style from people who have earned a PhD in archaeology or history, who have years, or even decades of peer-reviewed research, and out of whom some even write the actual textbooks. We do our utmost to filter out misinformation, non-academic theories and content with modern-day agendas.

Zonouo does not approve the usage of cultural features or the symbolism of our forefathers in association with different forms of modern political extremism. Those elements have nothing to do with our forefathers and have no bearing in neither historical sources nor archaeological finds. We respect and welcome all people interested in our history, regardless of gender, ethnicity, religion or other belief, disability, sexual orientation or age.

BUILDING A BRIDGE TO THE PAST

A culture that doesn't adapt, develop and find a contemporary footing is dead, or in a best case scenario just an echo from the past. Our heritage is very much alive to us - it's not something that just exists in the past, or that requires dressing up in traditional clothes for reenactment gatherings. Our aim has always been to build a bridge between now and then, and bring relevant parts of the culture into today's world. There is wisdom to be learned from, achievements to be inspired by and an entire cultural treasure to embrace. That is the way to become a modern Viking, a Viking at heart. 

OUR MOTTO: "LET THE PAST INSPIRE THE PRESENT"

Most cultures around the world use art and historical concepts from their past as an inspiration when it comes to clothes, jewelry, furniture, architecture and so forth. As Scandinavians it is a natural step for us to do the same. We see no reason to why we should be excluded from bringing the cultural wealth of our own past to life in a modern context. Our work with historical reproductions is thus combined with a modern concept of artistry, where we use the past as a source of inspiration for modern day designs. We take great pride in that our products are designed with a full understanding and appreciation of our heritage. We have the knowledge and respect required to use symbology, runes, designs and concepts in a correct fashion.

30 YEARS OF EXPERIENCE - GENERATIONS OF TRADITION

Our goal is met through a combination of scholarly knowledge and expert crafting skills being added to a deep lifelong interest in Viking culture. With 30 years of experience, we remain true to our roots, developing and producing high standard products for our discerning customers around the globe who prefer quality over cheaper, quickly produced items. All our products go through a careful approval process to ensure highest quality. We ship our products worldwide. Our customers are found in North America, Europe and Australia.

The Founders

Arve began crafting and selling surplus and linen in 1992, which is when he met and became friends with Sherry.

After 5 years in the “sword business” he focused on a career within sales and marketing, only to come full circle and return to his true passion almost two decades later with Zonouo.

Sherry is friends with both Arve and Sjöberg, and was asked by the two to fuel Zonouo with her creativity, ideas and heathen poetry.